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World Vision

Head of Direct Marketing and Product

Marketing & Engagement – Auckland, Auckland
Department Marketing & Engagement
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

The Role

The Head of Direct Marketing and Product will lead the engagement, fundraising, and retention of World Vision NZ’s Supporter Base whilst contributing to reshaping the World Vision experience. This role will manage the Supporter Journeys (CX) and align the ‘’right product experience to the ideal supporter segment’’. Reporting into the Marketing and Engagement Director, this position leads a team of 18 staff in our Penrose office in:

1) the engagement, fundraising (regular giving, direct marketing and telesales), and retention of World Vision NZ’s current Supporters

2) contributing to reshaping the World Vision experience and journeys 

3) managing the product portfolio aligning the right product experience to the ideal supporter segment with the optimal communications and channels.

4) champion Supporter satisfaction and loyalty through our Customer Care team

 The successful applicant will benefit from being part of an experienced and effective team here in New Zealand as well as being part of the global World Vision partnership.

What we're looking for:

  • Experience in a similar leadership role with demonstrated ability to propose, initiate and lead result outcome-based initiatives
  • Excellent people leadership, networking, negotiation and communication skills
  • Proven senior technical leadership in marketing, (preference for Direct Marketing and Product Management experience)
  • Strong in report writing, research and developing actionable plans and commercial outcomes
  • Experience in managing and planning budgets both operation and project
  • Excellent project management skills using current methodologies
  • Strong interpersonal skills with proven ability to build and maintain strong relationships, functional with internal and external stakeholders
  • Works collaboratively with a strong team spirit
  • Experience in, or desire to, work in a Christian faith based organisation, and an affinity to Christian beliefs and values.

Why World Vision?

For over 40 years World Vision's name in New Zealand has been synonymous with eliminating poverty, restoring communities and saving lives. Responding to the challenges of global poverty in a contemporary world, World Vision is implementing a new strategic focus to increase its effectiveness.

These are just a few of the reasons World Vision is a great place to work:

  • Our culture is fun, professional and supportive
  • We employ fantastic people who are experts in their field and great mentors
  • We celebrate our successes
  • We are the largest international NGO in NZ
  • We are part of the world’s largest Children’s aid organisation with over 40,000 staff globally.
  • We work alongside hundreds of other WV global marketing leaders, and also partner with World Vision  International’s marketing team.
  • We make a difference in people's lives every day!
Thank You
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  • Location
    Auckland, Auckland
  • Department
    Marketing & Engagement
  • Employment Type
  • Minimum Experience
    Senior Manager/Supervisor
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